Customer Choice Awards About


Do your customers love your service?

Would you like to prove it? Any business can enter and it’s simple and quick to do.

Benefits are many and varied, and include

  • Providing you with an independent customer satisfaction survey
  • The Customer Choice Awards makes a valuable part of your annual business plan, tracking and building customer appreciation of your business
  • Promotion for your business through newspaper, radio promotions, awards website and social media
  • Nice prizes for your Customers

Small Entry Fee

Entry fee is just $249.00+GST which can be paid by credit card or on invoice if requested.

Two categories

Is your business Retail or Service? This is nice and simple: if you’re not Retail then you’re Service!

Retail:  If your primary business is selling a product, then you are a retailer. This includes coffee shops, cafes and restaurants.

Service:  If your primary business is selling a service, then you are a service business. This includes hairdressers, car mechanics, and others who are clearly not retailers.


Entries open 2 July – 31 July.

Age Friendly Award

All customer choice businesses will also automatically be entered in our ‘Age Friendly’ award. With some additional questions on the voting form to determine how ‘Age friendly’ your business is the feedback from this award could provide you with some interesting insights!

Promotion for your business

Registered businesses are heavily promoted over the 6 weeks of voting; in the Kapiti Observer and the Horowhenua Mail, ads on BeachFM, Facebook & other social media sites.

If you wish to encourage your customers to vote we can provide you with information flyers to hand out with voting details, voting forms for those customers who wish to vote offline.

Rewards for your Customers

We will also offer prizes to encourage your customers to vote.

Customer Voting

While Voting is open, your customers can come on-line to this site and vote for you!

Or if they prefer to vote in-store we will provide you with hard copy forms – and if they prefer to vote in hard copy but not in your store, there will be voting boxes situated in public places like the district libraries and Coastlands Shopping Centre Kapiti.

What are Customers asked?

For the retail award, voters will rank your business on four areas: staff, products, the store and overall.

For the service award, voters will rank your business on: staff, quality of service and overall.

And for the Age Friendly award they’ll answer “Does this business welcome me as a valued customer?” and “Does this business cater for my physical needs and comfort?”

Working out the winners

The final score is calculated by a confidential procedure, approved by the Judges, which assigns weightings to the question responses and the number of votes. That is, gaining the most votes will not guarantee a win, but neither will having perfect maximum scores on the questions – in actuality, the winner will have a combination of high vote count, and high questions scores.

3-4 finalists will be selected in each category. The finalists will be announced with the rest of the Business Awards finalists on the 20th September and the winners will be announced at the Electra Business Awards gala dinner on the 12th October.

Summary Report

All Customer Choice entrants receive a summary report after the Awards showing what their average scores were (across the questions asked) and the list of comments that voters wrote. This is a great way to receive feedback and a useful tool for you to use in your business – are you and your staff as good as you’d like to think you are??!

Terms & Conditions for Entrants

  • As an entrant in the Customer Choice Awards you cannot offer incentives to encourage your customers to vote for you.
  • As an entrant in the Customer Choice Awards your contact details will be provided to the sponsors of the awards so that they can congratulate you and introduce their business to you.